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When you think of social media profiles to follow, banks may not be the first ones you think of. However, many banks and credit unions are worth following.
These profiles may post content such as financial advice, relatable memes, or other ways to engage with their audience. So, in this article, we’re looking at the best banks to follow. Also, learn how you can grow your own profile. Also learn how you can grow your profile by attracting new followers with viralgrowing.net
Chase
https://www.instagram.com/p/C3VifvjODal/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Chase is a bank with a long history that stretches all the way back to the late 1700s when it was the Bank of Manhattan. In 1955, the Bank of Manhattan merged with Chase National Company, which has been called Chase ever since.
With hundreds of years of experience, Chase has seen how people spend evolve. As such, their social media is filled with financial tips. In addition to financial tips, they also recommend businesses to their followers. Even if you don’t bank with Chase, their account is still worth checking out.
San Diego County Credit Union
https://www.instagram.com/p/C3-vECVv294/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Credit unions have grown in popularity in recent years. They are community-owned, non-profit institutions. Because credit unions tend to be local, they may not be as popular to follow. However, many credit unions are followed by locals for their financial advice and to support the community. One example is the San Diego County Credit Union. As you can see from this picture, they collaborate with other groups to improve the community, such as the local Humane Society.
Monzo
https://www.instagram.com/p/C4IZwCvIal7/?utm_source=ig_web_copy_link
One way that many companies try to be more relatable is by posting memes. Memes can be a great way to reach the younger crowd, especially if those memes are relatable to everyday life. Plus, companies can capitalize on current events.
Monzo is a British banking institution that has the meme game down. Even if you don’t live in the UK, check out their social media for some good memes. One example is this meme. This meme it’s poking fun at Willy’s Chocolate Experience, an unauthorized Willy Wonka-based event that was disastrous. While some institutions will want to retain a professional image, many customers prefer a more down-to-earth bank. Memes can help show a bank that they laugh just like anyone else.
Chime
https://www.instagram.com/p/C4bIo6bseNT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Chime is a company that works with other banking institutions to provide fee-free experiences for their clients. Chime is relatively new, being founded in 2012. Because of their recency, they are well-equipped for the social media age.
Chime’s Instagram account doesn’t have any fancy memes. Instead, it provides advice through well-designed infographics. This example shows Chime giving scam alerts. Many bank social media accounts will remind their customers of scams to ensure they don’t become victims of fraud.
Bank of America News
https://twitter.com/bofa_news?lang=en
Not every banking social media is on Instagram. Many banks are also on Twitter/X. One example is Bank of America. They have several X accounts on the site. They have their main account, where they share general updates. Some banks succeed on social media by having a one-stop place for people to view updates on the banking institution. However, Bank of America’s content strategy is to have several focusing only on one thing.
Bank of America also has a tips Twitter account. While it hasn’t been updated since 2020, it’s an example of an account to follow if you need general financial advice.
Bank of America also has a news account to update customers on the latest happenings. Another account they have is business, where a company would go if it needed valuable advice. Bank of America also has a help page, where a person would go if they needed customer support.
While not every banking institution will need a dozen different accounts, Bank of America is big enough to have an extensive social media strategy, and it’s worked out well for them.
ASB Bank
ASB Bank is based in New Zealand. Its Facebook page has become quite popular. Facebook is a more community-focused website. Most people on Facebook use their legal names, making it easier to connect with customers if they have an issue with their order.
This photo shows an example of the community work that ASB does. A good bank must show its community that it cares and that the donations will pour in.
ICICI Bank
https://www.youtube.com/watch?v=aZzd67Au-tw
ICICI Bank is a large bank in India with a significant presence on YouTube. As of this writing, the bank has over 306k subscribers, which is impressive. Their YouTube page has been active for over a decade, showing its success.
Instagram, Facebook, and X all have videos. However, with YouTube, you can do a lot more with videos. ICICI has several well-shot skit videos promoting their services, as you can see in the link. ICICI also has Shorts for those watching on mobile devices. They even have several live streams from conferences. A robust video social marketing campaign can make any bank succeed, as ICICI proves.
FNBO
https://www.tiktok.com/@fnboofficial/video/7332913344543821099
The First National Bank of Omaha is another example of a banking social media campaign done right. Many banks do not have a presence on TikTok, but FNBO does. For instance, this TikTok gives you a behind-the-scenes look at some of their social media managers, helping to humanize them.
A great banking social media campaign should also include TikTok. The younger generations highly use TikTok. Many are old enough to open their first banking account or are younger adults trying to enter the world. FNBO helps to reach this audience, while other banks are still behind in that regard.
Final Thoughts
Banks can be great social media accounts to follow if you want financial advice, relatable humor, or news. On Instagram, Facebook, Twitter/X, TikTok, and other platforms, the best banks have a robust social media plan that interests their customers and attracts new ones. If you’re a small bank or credit union, you can look at these accounts for examples of what to do. We hope this article was helpful to you.
