Larry Weltman is a Toronto-based expert specializing in commission advances, with close to two decades of experience supporting real estate professionals across Canada.
Originally from South Africa, Larry relocated to Canada in 1986 after studying Accountancy. His career is defined by a commitment to helping realtors navigate financial challenges by offering tailored cash flow solutions that enable them to focus on growing their businesses.
Known for his client-focused approach, Larry Weltman combines his expertise with a deep understanding of the real estate industry. He is dedicated to fostering long-term relationships by providing reliable, transparent services and adapting to the evolving needs of his clients. His innovative use of technology, including digital platforms that streamline the commission advance process, has set a new standard for efficiency and customer satisfaction in the field.
Beyond his professional achievements, Larry is an avid sports enthusiast, particularly passionate about soccer and a lifelong Liverpool FC supporter. He often draws parallels between the strategic thinking required in sports and his approach to business. Outside of work, Larry values family time and continuous learning, exemplifying a balanced approach to both career and personal growth.
How do you define success in your career and personal life?
Success, to me, is about balance and impact. Professionally, it’s ensuring my work brings real value to the people I support, particularly the realtors who rely on commission advances to maintain smooth operations. When they succeed, I feel I’ve done my job well. Personally, success is about maintaining strong relationships with my family and staying true to my values of integrity and persistence. It’s not just about milestones but about being content with the journey and making a difference along the way.
What inspired you to pursue a career supporting realtors through commission advances?
It began with a desire to bridge a clear gap we saw in the industry. Real estate agents often face cash flow issues while waiting for deals to close, and we realized there was an opportunity to help them stay financially stable during that period. My background in accounting gave me the tools to understand the fiscal side of things, but it was the human side of the industry—listening to agents’ challenges and creating solutions—that truly inspired me. Helping agents focus on their business without worrying about immediate cash flow remains incredibly rewarding.
How have you adapted to the rapidly evolving digital landscape in your field?
The digital transformation has been both a challenge and an opportunity. Automation has streamlined many processes in commission advances, from document submission to transaction tracking, which has improved efficiency and transparency. However, adapting to new technology requires constant learning and being proactive in understanding its implications for clients. Staying ahead of these trends ensures we remain relevant and continue providing value.
What role does problem-solving play in your day-to-day work?
Problem-solving is at the heart of everything I do. Each realtor has unique needs, and no two transactions are alike. One memorable instance was working with an agent whose deal fell through unexpectedly, creating financial strain. By carefully reviewing their circumstances and finding creative ways to repay their advance, we helped them stay afloat while they gradually cleared up their debt without straining their business. Moments like that reinforce the importance of approaching challenges with flexibility and empathy.
What’s a professional challenge you’ve faced, and how did you overcome it?
Early in my career, I underestimated how resistant people can be to change. When introducing new technology or processes, there’s often skepticism, even when the benefits are clear. I learned the importance of patience and communication—explaining not just what we’re implementing but why and how it will improve their experience. Over time, this approach has helped us introduce meaningful innovations that benefit our clients.
How has your background shaped your professional philosophy?
My upbringing in South Africa instilled a sense of resilience and adaptability, which has been invaluable throughout my career. Immigrating to Canada was a significant transition, and starting anew taught me the value of persistence and building relationships. These experiences shaped my belief in continuous learning and the importance of understanding the unique needs of others, principles I bring to my work every day.
What’s one piece of advice you would give to realtors starting their careers today?
Treat your career as a business from day one. Many agents dive into real estate without a clear plan, but having a solid foundation—covering marketing, finances, and client relationship strategies—is essential. Also, never stop learning. The real estate market is constantly changing, and those who stay informed and adaptable are the ones who thrive. Building trust with clients is crucial, and that comes from demonstrating both competence and care.
How do you stay motivated during difficult periods?
Staying connected to my purpose helps. Knowing that my work makes life easier for realtors keeps me motivated, even when challenges arise. I also make time for activities that recharge me, like working out or watching a Liverpool FC match. They provide a mental reset and help me approach obstacles with a fresh perspective. Surrounding myself with a supportive team also makes a huge difference—they’re a constant source of inspiration and collaboration.
Do you think teamwork plays a significant role in your professional success?
Whether it’s collaborating with colleagues, working directly with clients, or learning from industry peers, teamwork is a cornerstone of success. In my field, it’s about building strong relationships where everyone is aligned on goals. I’ve always believed that no one achieves success alone—it takes a collective effort to deliver exceptional service and results. Watching my favorite soccer team also reinforces this belief—every player has a role, and the best outcomes happen when they work together seamlessly.
What’s next for you professionally?
I’m focused on exploring how technology can further improve the services we offer. There’s so much potential in AI and data analytics to help realtors anticipate market trends and manage their finances more effectively. I’m also committed to mentoring the next generation of professionals entering this field. Sharing what I’ve learned and watching others grow in their careers is something I find deeply fulfilling. Looking ahead, I want to continue pushing boundaries and ensuring our industry evolves in ways that truly benefit the people it serves.
